[lbo-talk] Theory Hotline

[Cliff Staples]

Yes, yes, many manly men still want their reality straight up, no 
signifiers.  Be my guest.

CLS

At 08:23 PM 10/8/03, you wrote:
>Quoting Cliff Staples <clifford_staples at und.nodak.edu>:
>
> > No, no, NO!!!  Those names for those..... things... are always already (as
> > we are too fond of saying) a part of culture.
>
>I'm not talking about names, I'm talking about the reality they signify.
>
>Postmodernism, in its hegemonic form as a species of consumer ideology, was
>basically high-end global branding: the speculative name was supposed to be
>realer than reality itself. It isn't.
>
>-- DRR
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