[lbo-talk] Re: one day "shopping" boycott

[Seth Ackerman]

From: "snit snat" <snitilicious at tampabay.rr.com>

> I don't think I've ever seen a copy -- at least I haven't looked at one 
> closely enough to remember what it looked like. My guess is that the 
> appeal is to a youthful audience, one who doesn't know much about marxist 
> theory yet, so their goal is to grab attention--and to grab the attention 
> of people who've bathed in advertisements all their lives. Having taught a 
> few sociology of the media courses,  teens and twenty-somethings (and even 
> the 30 somethings in non-trad courses) were already primed for the 
> hipster, ironic stance toward advertising. it's a kind of knowing that 
> many pride themselves on--the ability to see through the sales ploys and 
> to stand apart from it as an observer who, ostensibly, doesn't get sucked 
> in by the ploy.

Yup. It kind of makes you think, though, that there's something inherently 
appealing about the advertising "style."

Seth