> I don't think I've ever seen a copy -- at least I haven't looked at one
> closely enough to remember what it looked like. My guess is that the
> appeal is to a youthful audience, one who doesn't know much about marxist
> theory yet, so their goal is to grab attention--and to grab the attention
> of people who've bathed in advertisements all their lives. Having taught a
> few sociology of the media courses, teens and twenty-somethings (and even
> the 30 somethings in non-trad courses) were already primed for the
> hipster, ironic stance toward advertising. it's a kind of knowing that
> many pride themselves on--the ability to see through the sales ploys and
> to stand apart from it as an observer who, ostensibly, doesn't get sucked
> in by the ploy.
Yup. It kind of makes you think, though, that there's something inherently appealing about the advertising "style."
Seth