[OTOH, you don't get more American than this:]
Despite Verdict, Stewart's Product Line Still Selling Shoppers at Kmart continue to buy her brand of sheets and pillowcases regardless.
By Myron Levin, Times Staff Writer
March 8, 2004
The marketing swamis predicting that Martha Stewart's conviction means her brand is toast haven't met the people who shop at Kmart in Northridge ... an unscientific survey found unanimity on one point: Their buying patterns were as likely to be influenced by Stewart's legal woes as by dust storms on Mars. ...
Sue Scott, a Burbank resident who works at Universal Studios, said Stewart's conviction wasn't affecting her, either. "You're going for a quality product," she said. "If you didn't buy stuff based on people committing a crime, you'd never buy anything." ...
<http://www.latimes.com/business/la-fi-martha08mar08,1,2356964.story?coll=la-headlines-business>
Carl
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