[lbo-talk] India in the Age of Neoliberalism

Doug Henwood dhenwood at panix.com
Wed Dec 7 11:45:01 PST 2005


ravi wrote:


>At around 7/12/05 12:32 pm, Yoshie Furuhashi wrote:
>>
>> India Accelerating | The Car Boom
>> In Today's India, Status Comes With Four Wheels
>>
>> By AMY WALDMAN
>> VISHAKHAPATNAM, India - On the dark highway, the car showroom glowed in
>> the night like an American drive-in. Inside, it looked more like a
>> game-show set: bright lights, white floors, huge windows, high ceilings
>> and ad posters of beaming consumers far paler than most Indians.
>>
>
>I noticed this strange thing too... especially in upscale shops posters
>(ads) almost always depicted white people. "Fair skin" is highly coveted
>in India, but not that but rather logistics may be the reason for the
>white people: these products are mostly Western and the ads were
>probably imported directly from Western ad material.

You think? White-ish people with roundish eyes are also popular in Japanese advertising, no?

Doug



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