[lbo-talk] What's in a name?

[Wojtek Sokolowski]

Kelley:
> Good news, which some of you know about already. A former client
> called and asked me to place a bid on a contract--same work I used to
> do for her.. Details offlist if'n you're interested.
> 
> Last summer, my partner and I came up with a biz name. But I've
> decided I don't like it because it doesn't really convey what we do.
> What's that you ask?  Writing, editing, proofreading, indexing,
> editorial design,  logos, marketing collateral, Web site design.
> (Eventually, we'll specialize). (The other part of the business has to
> do with designing training programs.)
> 
> I like the idea of a name that harkens back to the industrial era,
> even though the business is all about words, ideas, and images. I want
> to evoke craft, craftsmanship, quality.
> 
>  Here are some name ideas. If you have any thoughts at all, ping me
> offlist with some feedback.I'm having a terrible case of the
> Indecisives and I'd really appreciate thoughts:
> 
> Ink Works
> Ink Works Foundry
> Ink Works Communcations
> Ink Forge
> 
> Digital Foundry
> Digital Works Foundry
> Digital Ink Foundry
> 
> Page Foundry
> Page Works
> Page Works Foundry
> Page Forge
> Page Craft
> 
> THANKS!

Howe about Script Works or ScriptKraft or even more Teutonic Schrift Werke
or Schrifthaus (like Bauhaus).

Wojtek