[lbo-talk] culture jamming: United States Department of Agribusiness

[Sean Johnson Andrews]

Does anyone know anything about this one?  Someone has set up a satire site 
which critiques the USDA's new "My Pyramid" program (and the USDA in 
general.) Everything looks relatively the same and they even have a database 
set up to produce something like the individualized program on the USDA 
site.  This site, however, is for the "United States Department of 
Agribusiness" and has changed much of the rather innocuous statements on the 
gov site to say things like:

"Many of USDA's top officials have worked in the Agribusiness industry, 
providing the expertise necessary to develop a pyramid that best represents 
the truth about healthy eating -- it's not what happens to the food before 
it gets to your table, but simply that you eat substantial servings of all 
foods -- Following these guidelines will help ensure the health of American 
families while guaranteeing the health of Agribusiness Corporations around 
the world "

Sorry if someone has already pointed this out.  It looks similar to the kind 
of work done by the "Yes Men."

jam: http://mypyramid.org/index.php

original: http://mypyramid.gov/