Though, heh, in defense of the word, "bullshit, " the only time that Barry Commoner's Citizen Party got national mainstream media attn. in '80 was when his campaign aired radio commercials w/ the "barnyard epithet."
See "Bullshit!" : / the Media As Power Brokers In Presidential Elections / By Jeffrey Gale. Palm Springs, CA : Bold Hawk Press, c1988. xxi, 213 p. ; 22 cm.
-- Michael Pugliese