above is old news - or should be - and it is not entirely accurate...
reps did have better 'ground' strategy in that they built localized mobilization efforts, using people familiar with areas that they worked in and directing efforts from within rep party...
dem strategy was to rely upon 'affiliated' orgs who paid folks and shipped them to ostensible 'battleground' places...
historical evidence indicates that former approach is more successful than latter, ironically, unions had 'gone local' with some success in '98 when dems picked up a few seats in the house...
still, reps sent a bunch of paid operatives to a number of 'hot' areas in final weeks and days of 2004 campaign, used to complement and supplement what was going on, probably played important role, biggest difference is that these 'outsiders' were not *face*of rep effort... mh
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