[lbo-talk] Liza on coffee

Jordan Hayes jmhayes at j-o-r-d-a-n.com
Fri Jul 7 15:16:06 PDT 2006



> Is Jordan right about the drop-off in coffee
> consumption?

http://www.fas.usda.gov/htp2/tropical/2000/10-00/coffcons.pdf


> That is counterintuitive, except maybe in
> the context of the health obsessions of the boomers.

It's widely believed that coffee lost out to soda.

I'd say that's pretty intuitive.

/jordan



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