Sigh.
Consumption is up. PER CAPITA consumption is down.
That is: the growth in population of the US is outstripping growth in total coffee consumption. Get it?
>> Americans drank a record amount of coffee at home, in the office and
>> at trendy cafes last year ...
"Americans gulped a record amount of air last year ... total air consumption in the US is at an all time high!!!"
/jordan