Last updated: 17:55 - April 27, 2006
Vietcombank, MTV Asia issue int'l payment cards http://www.nhandan.com.vn/english/business/270406/business_vi.htm
The Bank for Foreign Trade of Vietnam (Vietcombank) and the MTV Asia Recreation and Television Co. on April 26 announced their joint issuance of a new international payment card using the MasterCard brand name.
The newly-launched cards target young people, an important segment of clients in Vietcombank's service and product development strategy, a bank official said.
The cards, which are networked directly with personal deposit accounts at Vietcombank, will provide holders with preferences, including bonus points or opportunities to attend special MTV programmes, besides their main uses, such as withdrawing cash or buying goods and services at MasterCard points of sale in Vietnam and the world.
Ai June Teo, MasterCard's Vice President of Marketing in Southeast Asia, said Vietnam, with a population of over 80 million and a stable economic growth rate of around 7-8% a year, is emerging as a promising market for new kinds of cards. (VNA)
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