Japan's `Mileage Maniacs' Hack Hybrids, Beat Toyota Engineers
By Terje Langeland
April 5 (Bloomberg) -- Toyota Motor Corp. says its Prius gasoline-electric hybrid car gets about 55 miles to the gallon, making it one of the most fuel-efficient cars on the road. That's not good enough for Takashi Toya.
Toya, a 56-year-old manager for a tofu maker in central Japan, puts special tires on his Prius, tapes plastic and cardboard over the engine and blocks the grill with foam rubber. He drives without shoes and hacks into his car's computer -- all in the pursuit of maximum distance with minimum gasoline.
Toya is one of about 100 nenpimania, Japanese for ``mileage maniacs,'' or hybrid owners who compete against each other to squeeze as much as 115 miles per gallon out of their cars. In a country where gasoline costs more than $4 a gallon, at least $1 more than the U.S. price, enthusiasts tweak their cars and hone driving techniques to cut fuel bills and gain bragging rights.
``My wife thinks I've joined some strange secret society,'' Toya said in January at a nenpimania gathering in Nagoya in central Japan.
Mileage maniacs aren't alone in pushing the limits of hybrid vehicles. As U.S. automakers General Motors Corp. and Ford Motor Co. race to introduce their own models, first rolled out by Japanese companies in 1997, engineers at Toyota and Honda Motor Co. are trying to boost hybrid performance to maintain their advantage.
``With higher oil prices and tightening environmental regulations, people will focus more on hybrid technology,'' said Koji Endo, an auto analyst at Credit Suisse First Boston in Tokyo.
Hybrid Power
Hybrids combine a conventional gasoline engine with an electric motor. The motor powers the vehicle at low speeds, and the gasoline engine kicks in as the car accelerates. The motor uses the motion of the wheels to recharge the batteries.
Toya said he switched to a hybrid after years of driving sports cars, trading muscle ``for the fun of maximum mileage.'' Nicknamed ``The Shogun,'' Toya said he drove 1,000 miles (1,600 kilometers) on a single 13-gallon (49-liter) tank 17 times last year, an average of 79 mpg. At the advertised efficiency rate, a driver would get 715 miles per tank.
Toya isn't the best, though. A woman from Akita prefecture, nicknamed ``Teddy-Girl,'' is cited on mileage maniac Web sites as getting almost 116 mpg. That's enough to drive from New York to Wichita, Kansas -- 1,386 miles -- without refilling.
By comparison, a 2007 two-wheel drive Ford F-150 pickup running at peak efficiency burns through five times as much gasoline over the same distance.
Mileage Varies
While the nenpimania may take things to extremes, there is a long history of car owners tinkering with their machines to improve gas mileage.
``The Gas Mileage Bible'' (Infinity Publishing, 2006) promises to help drivers improve fuel efficiency by more than 30 percent. It is the latest in a line of books stretching back to at least 1942, when an American author named Lee Richter published a 64-page pamphlet on increasing tire and gas mileage to help save resources for the U.S. war effort.
Since the 1997 release of the Prius, the first mass-market hybrid, owners in Japan and elsewhere have fiddled with their cars to raise mileage and shared tips, including the best driving techniques, over the Internet. The mileage maniacs strive to perfect what they call the ``pulse and glide'' driving method.
On a chilly Saturday afternoon in Aichi prefecture, a short drive from Toyota's world headquarters in Toyota City, Toya removes his right shoe to demonstrate. Pulsing and gliding demands sensitivity when pushing or releasing the accelerator, so only his big toe touches the pedal.
Pulse and Glide
Toya accelerates, or pulses, to 29 mph, then glides down to 25 mph before pulsing again. The car uses no fuel when gliding.
While driving, Toya monitors three pocket-sized electronic gadgets designed by Yoshiyuki Mimura, a fellow hybrid enthusiast. The dashboard devices use the car's computer to display engine rotation speed, coolant temperature, accelerator position, brake pressure and battery charge.
Japan imports almost all its crude oil, spending $98 billion last year. Toyota estimates that rising demand for fuel- efficient cars will help boost worldwide sales of its hybrid models to 430,000 this year, from 321,500 last year.
``We listen to our customers' opinions and accept them as materials for product development,'' Toyota spokeswoman Shiori Hashimoto said in response to questions about the mileage maniacs.
Toyota and other Japanese automakers are focusing on improving hybrid batteries and making the vehicles cheaper, Endo said. The cars now cost about 600,000 yen ($5,100) more than the equivalent conventional vehicles.
Toyota plans to introduce a new Prius by 2009 that will be smaller and cheaper, Endo said. The mileage maniacs say they look forward to the challenge of improving its fuel efficiency.
``The vehicle will be high-tech,'' enthusiast Mimura said. ``I think it'll be more difficult to hack.''
To contact the reporter on this story: Terje Langeland in Tokyo at tlangeland1 at bloomberg.net .
-- Andy