They would've been better off attempting to launch a social networking application. That would've at least been '2.0.'
On 8/21/07, Doug Henwood <dhenwood at panix.com> wrote:
>
> Yikes, Salon trades on the bulletin board!
>
> No one can figure this shit out. Here's Salon's attempt at going 2.0
> in order to keep its nose above water:
>
> <http://yahoo.brand.edgar-online.com/fetchFilingFrameset.aspx?
> dcn=0001266454-07-000305&Type=HTML>
>
> > Develop Web 2.0 site and additional interactive functionality to
> > increase reader participation
> >
> > As previously mentioned, Salon has plans to build out a user
> > generated site, to be called OpenSalon. This site will be an
> > extension to Salon's highly popular "Letters to the Editor"
> > function, which allows readers to react to a story and begin a
> > conversation with both the writer and the audience who is reading
> > the story. This site will be rolled out during the course of FY08.
> >
> > Salon also plans to engage readers with Web 2.0 tools that enhance
> > their experience on the main Salon Website. As an example, one
> > social media application under development is the Sphere "widget,"
> > a configurable pop-up feature activated by links embedded in
> > articles on Salon.com. These widgets will contain links to related
> > stories on Salon and on other sites. Sphere widgets contain ad
> > inventory that Salon's sales team will bundle with other
> > advertising opportunities. This feature is not expected to generate
> > significant revenue, but is likely to drive additional page views
> > to archived content, increase the average time spent on our Website
> > and streamline the editorial process by obviating the need to hand-
> > select related stories.
>
> ___________________________________
> http://mailman.lbo-talk.org/mailman/listinfo/lbo-talk
>
-- j t. ramsay music editor comcast interactive media 1500 market st., 18th floor west philadelphia, pa, 19102