[lbo-talk] sketching an "anti-economist"

[Jeffrey Fisher]

On 8/22/07, Jeffrey Fisher <jeff.jfisher at gmail.com> wrote:
>
>
>
> On 8/22/07, Chuck <chuck at mutualaid.org> wrote:
> >
> > Andy F wrote:
> >
> > > The Nation recently had a splash page asking for donations referencing
> > > this, implying that the rates favored larger publications.  Is there
> > > anything to that?
> >
> > That's what I understand, but I'd be at a loss to explain how this
> > works.
> >
> > It would be ironic for the Nation to be saying this, because the Nation
> > is a large publication with a circulation of around 180,000. By
> > comparison, when I worked at Science magazine, our circ was a bit under
> > 150,000.
>
>
>
> Yes, and that's a relatively small circulation. the atlantic claims a
> ratebase of 375,000; the new yorker just under a million; Cosmo uses a
> ratebase of nearly 3million. Sports Illustrated claims 3.25m. i think when
> the nation says "favored larger publications," they probably mean that. I
> couldn't find circulation or ratebase numbers on the nation web site.
>
> but, as a sidenote, cruising around looking for these numbers, i came
> across an interesting and in certain respects (but not all) suprising study
> about how much every one still likes print. even if we think the numbers are
> off, they'd have to be waaaaay off in order fro this not to be considered
> significant.
>
> http://www.circman.com/viewmedia.asp?prmMID=3302
>
> j
>
>
>

um, duh, needed to check the E's numbers while I was at it. They claim a
worldwide circulation of @1.26M, and close to 600K in the US (and, btw,
170,000 in the UK).

j