<http://www.latimes.com/news/printedition/front/http://www.latimes.com/news/printedition/front/la-na-guru9jul09,1,3427819.story>http://www.latimes.com/news/printedition/front/la-na-guru9jul09,1,3427819.story
From the Los Angeles Times
Hearts over minds, he tells Democrats
A brain researcher says the party needs to connect with voters' emotions to win. By Robin Abcarian Times Staff Writer
July 9, 2007
WASHINGTON Drew Westen, a genial 48-year-old psychologist and brain researcher, was talking to a rapt liberal audience about the role of emotion in politics, how to talk back aggressively to Republicans, and why going negative is not to be feared.
It was Day 2 of the progressive "Take Back America" confab, and those who had crowded into a meeting room of the Washington Hilton were about to discover why Westen, a psychology professor at Atlanta's Emory University and former associate professor at Harvard Medical School, had quietly become the great rumpled hope of Democrats who believe their candidates should have won the last two presidential elections.
Example: When President Bush recently refused to allow Karl Rove to testify under oath about his role in the sacking of federal prosecutors, Westen said, Democrats blundered. Instead of insisting Rove testify under oath, they simply should have said (over and over), "Mr. Bush, just what is it about 'So help me God' that you find so offensive?"
Westen has spent many years training psychologists, psychiatrists and social workers, and his major brush with fame before now had been the occasional commentary on National Public Radio. In the last several months, though, he has gone from a politically inclined nobody to a hot ticket, presenting his ideas to presidential campaigns, political strategists, pollsters, consultants and donors. In his work, they hope to find a grand unified theory of How Democrats Can Stop Blowing It.
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