On Jun 19, 2007, at 6:31 PM, MICHAEL YATES wrote:
> Consider the fate of Jack Valenti’s recent memoir. Valenti was a
> political mover and shaker, with deep ties in Hollywood. He had
> planned most of the PR for his book, with appearances by him and
> his friends on major TV shows. Then he died, and none of this
> happened. His book, as of last week, had sold about 1,000 copies,
> much to the chagrin of his publisher (what does this say about the
> book’s quality?. You’d think his pals would have bought at least
> that many copies.) What more needs to be said about the power of
> the media and the money that makes it tick.
It doesn't always work, though. Lots of heavily promoted books flop.
Doug