On 6/19/07, Doug Henwood <dhenwood at panix.com> wrote:
>
>
> On Jun 19, 2007, at 6:31 PM, MICHAEL YATES wrote:
>
> > Consider the fate of Jack Valenti's recent memoir. Valenti was a
> > political mover and shaker, with deep ties in Hollywood. He had
> > planned most of the PR for his book, with appearances by him and
> > his friends on major TV shows. Then he died, and none of this
> > happened. His book, as of last week, had sold about 1,000 copies,
> > much to the chagrin of his publisher (what does this say about the
> > book's quality?. You'd think his pals would have bought at least
> > that many copies.) What more needs to be said about the power of
> > the media and the money that makes it tick.
>
> It doesn't always work, though. Lots of heavily promoted books flop.
>
> Doug
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