Yet money's not everything, as a new report out Friday from the University of Wisconsin Advertising Project makes clear. Through Sunday Republican candidates spent about $50 million on 67,798 TV ads, with Romney alone accounting for nearly $29 million spent on some 35,000 ads. "John McCain was far behind, with less than one- third as many/much," per the report's summary.
As for the Democrats: "83,320 advertisements on broadcast TV, with an estimated value of over $57 million. Barack Obama led the pack with almost 30,000 ads, worth almost $23 million, and then Hillary Clinton, with more than 25,500 ads, worth well over $18 million."