On Apr 29, 2009, at 12:22 PM, Jordan Hayes wrote:
> There's a (small, but exploitable) segment of society that believes
> that their consumer choices reflect on their personal aesthetic;
> Steve Jobs has tapped into this as a source of profit. Aesthetic
> Value has always been a luxury: you always had to become a Prince
> before you could get paintings comissioned for the walls of your
> villa.
>
> It's just a (small, but exploitable) differentiation: sure, I'm a
> drone, but ... oooh, shiny! They even self-refer in the ads: Look
> at me, I'm a Mac!
I spend a lot of time on my computer. I like working with stuff that's not ugly. Does that make me a caricature?
Doug