> Philip Pilkington writes:
>
> He envisages a world where our cultural products escape
>> the tyranny of "the Man". Sure, that would be great, but
>> what would really happen if this occurred in an economy
>> which functions in and through the profit motive?
>>
>
> On the other hand, a few years ago two interesting factoids surfaced:
>
> 1) Microsoft claimed to be losing up to $300M/yr to Chinese software
> pirates
> 2) Coca Cola was spending $1.2B/yr on advertising in China
>
> Solution: Coca-Cola pays Microsoft to make software, get a free license
> with every 6-pack and skip the "trade crisis" ...
>
> /jordan
> ____________
>
Still, we're talking about the medium and not the message, no? In fact is the whole discourse about the liberating culture through technology not one giant conflation of the medium and the message? Technophiles have an awful tendency to aestheticise the technology itself, in a sense not unlike technocrats - its commodity fetishism gone mad!