[lbo-talk] more Americans deny reality

Alex zap_path at yahoo.com
Thu Mar 12 13:48:07 PDT 2009

--- On Thu, 3/12/09, Dwayne Monroe wrote:

> Do you know why we now use "climate change" instead of "global warming"?
> It's because the word 'warming' confused many people and gave our enemies
> rhetorical ammunition. Even today, it's typical to hear someone say, 'I'm
> cold. Where's this global warming Al Gore's talking about?" To Americans
> shivering in Minnesota, a general 'warming' trend doesn't sound so bad.
> Sure, we might have to deal with hornets all year round, but the growing
> season might be longer too.

I had always heard that Frank Luntz was responsible for this switch because his focus groups found "change" to be less threatening than "warming". I've continued to use "warming" for spite.


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