On Mar 12, 2009, at 4:48 PM, Alex wrote:
> I had always heard that Frank Luntz was responsible for this switch
> because his focus groups found "change" to be less threatening than
> "warming". I've continued to use "warming" for spite.
Yeah, I've heard that too, but "warming" is less accurate, because there's also more volatility - wilder swings, meaner storms, etc.