> so, he sent it to the company email list upon my enthusiastic response --
> information warfare! there, i learned about the book -- one of our product
> development people had read it. so, it's on my to read list.
>
> have you read it?
Yes. It was a few years ago so I don't remember a lot of details, but it seemed worthwhile, supported with some psych research. It must have made an impression because I remember it whenever I'm trying to find the plain old Colgate I like, the one now labeled "CAVITY PROTECTION".
-- Andy