>Fascination. I'm a pop cult product since youth,
>and this stuff plays right to that.
It's like a Dagwood sandwich:
http://avf-clientfiles.s3.amazonaws.com/pic1.gif
>Plus, I find cooking shows soothing, albeit ones
>that promote a more sensible menu.
This is from a story printed last fall when the Meryl Streep as Julia Child movie was in theaters:
http://www.nytimes.com/2009/08/02/magazine/02cooking-t.html?_r=1&pagewanted=print
[...]
Today the average American spends a mere 27 minutes a day on food preparation (another four minutes cleaning up); thats less than half the time that we spent cooking and cleaning up when Julia arrived on our television screens. Its also less than half the time it takes to watch a single episode of Top Chef or Chopped or The Next Food Network Star. What this suggests is that a great many Americans are spending considerably more time watching images of cooking on television than they are cooking themselves an increasingly archaic activity they will tell you they no longer have the time for.
[...]