A longstanding project of capital is to shape virtually every aspect of people's lives in order to meet its needs. For example, as part of the management of the interaction of social relations inside and outside the workplace, spokesmen of capital tell workers that they should identify themselves as consumers instead of as workers. Rebellion against degrading and debilitating exploitation at the workplace is foolish; instead, intelligent workers should embrace their jobs, by identifying their work as a welcome opportunity to enjoy the benefits of consumption. In effect, the circuits of consumption and reproduction become harnessed to the social relations of production.
These social relations also help to determine the quantity of surplus value. For example, one dimension of this process is the management of the burdens of risk. Today we are reminded that when crises break out, out the same workers are told that their wages, their consumption, or their pensions are problems that must be corrected
^^^^^^^ CB: With no Communist Party ( as proposed by Engels and Marx in _The Manifesto of the Communist Party_) that masses of workers will listen to, the working class has no institutional memory to see double-talk like the above.