"'When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,' the memo said."
Yes, the consistent branding by Coke has helped it mightily in staving off market inroads by its competitor, Coca-Cola.
Shane Mage: " How a nationalized industry operates"
I don't get the joke, sorry.
On Wed, Jun 9, 2010 at 4:19 PM, <shmage at pipeline.com> wrote:
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> How a nationalized industry operates
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