> >From the article:
>
> "'When you look at the most recognized brands throughout the world,
> such as Coke or Apple for instance, one of the things they all focus
> on is the consistency of their branding,' the memo said."
>
> Yes, the consistent branding by Coke has helped it mightily in staving
> off market inroads by its competitor, Coca-Cola.
>
>
Yeah, cuz everyone immediately thinks Apple when they think Mac, or iPod, or
iTunes, or Powerbook.
And is it Hewlett-Packard or HP?
The Coke thing might work better, my sense is that Coca-Cola has completely moved to Coke. but a 50% appeal rate's pretty lame.