On Mar 17, 2010, at 2:19 PM, Wojtek S wrote:
> [WS:] Quite frankly, I do not think that there is any correlation
> between
> shopping habits and ethical behavior. There just too many variables
> that
> affect both, anything from income to geographical location to broadly
> defined culture, to everyday life interaction, to personal
> upbringing, and
> to psychological disposition and mood changes.
>
> I understand that finding coincidental correlations among a wide
> variety of
> random socio-cultural traits and shopping behavior is the essence of
> marketing "research" - but I do not think very highly of this kind of
> analysis.
You might want to read the paper before passing judgment.