On Fri, Apr 29, 2011 at 5:46 PM, Doug Henwood <dhenwood at panix.com> wrote:
>
> On Apr 29, 2011, at 8:04 PM, Ismail Lagardien wrote:
>
>> I was invited to a meeting to launch this book, today. Would like to know what
>> people think of this. The invitation came with a copy of a 1999 essay, "Roadmap
>> for Natural Capitalism" published in the Harvard Business Review, if anyone is
>> interested. Not sure if I could/should attach it.
>>
>> Natural Capitalism: Creating the Next Industrial Revolution
>> by Paul Hawken, Amory B. Lovins, and L. Hunter Lovins
>
> Wow, this sounds like something to kick around the block a few times. Alex Cockburn once described Paul Hawken as a purveyor of teak-handled mulchers for the better sorts. Smith & Hawken <http://www.smithandhawken.com/> used to be an upscale brand (thus Cockburn's epithet), but they now seem to be vending through Target.
>
>> Reinvest in natural capital. Capital begets more capital; a company that
>> depletes its own capital is eroding the basis of its future prosperity.
>> Pressures on business to restore, sustain, and expand natural capital are
>> mounting as human needs expand, the costs of deteriorating ecosystems rise, and
>> the environmental awareness of consumers increases. Fortunately, these pressures
>> all create business opportunity.
>
> You could write a book on the delusions packed into this little paragraph, couldn't you?
>
> Doug
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