[lbo-talk] "Natural Capitalism"

Gar Lipow gar.lipow at gmail.com
Fri Apr 29 17:56:46 PDT 2011

That book (Not the essay) "natural capitalism" was first written in 1997.Lovins was the one who took Commoner's analysis, castrated it, declawed it, removed all its teeth and made himself rich as a business friendly green back in the 70's. I'll bet LP has covered this topic in the past.

On Fri, Apr 29, 2011 at 5:46 PM, Doug Henwood <dhenwood at panix.com> wrote:
> On Apr 29, 2011, at 8:04 PM, Ismail Lagardien wrote:
>> I was invited to a meeting to launch this book, today. Would like to know what
>> people think of this. The invitation came with a copy of a 1999 essay, "Roadmap
>> for Natural Capitalism" published in the Harvard Business Review, if anyone is
>> interested. Not sure if I could/should attach it.
>> Natural Capitalism: Creating the Next Industrial Revolution
>> by Paul Hawken, Amory B. Lovins, and L. Hunter Lovins
> Wow, this sounds like something to kick around the block a few times. Alex Cockburn once described Paul Hawken as a purveyor of teak-handled mulchers for the better sorts. Smith & Hawken <http://www.smithandhawken.com/> used to be an upscale brand (thus Cockburn's epithet), but they now seem to be vending through Target.
>> Reinvest in natural capital. Capital begets more capital; a company that
>> depletes its own capital is eroding the basis of its future prosperity.
>> Pressures on business to restore, sustain, and expand natural capital are
>> mounting as human needs expand, the costs of deteriorating ecosystems rise, and
>> the environmental awareness of consumers increases. Fortunately, these pressures
>> all create business opportunity.
> You could write a book on the delusions packed into this little paragraph, couldn't you?
> Doug
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