>> Natural Capitalism: Creating the Next Industrial Revolution
>> by Paul Hawken, Amory B. Lovins, and L. Hunter Lovins
>
> Wow, this sounds like something to kick around the block a few times. Alex Cockburn once described Paul Hawken as a purveyor of teak-handled mulchers for the better sorts. Smith & Hawken <http://www.smithandhawken.com/> used to be an upscale brand (thus Cockburn's epithet), but they now seem to be vending through Target.
An article Hawken wrote after getting teargassed in Seattle suggested that he might have rethought things a bit, but I haven't read anything by him since.
-- Andy