[WS:] Maybe they are still thinking of making a useful product instead of creating a "consumer experience" - which seems to be the main business in which Apple is in.
In any case, I really do not understand what is in the ipad / tablet products other than marketing hype. AFAIK, they are technologically inferior to a Windows or a Mac pc - they cannot run any serious business application or even demanding games, and their main attraction is sleek design, "cool" image, and the ability razzle-dazzle unsophisticated audiences (mostly adolescents) in the times that they are bored (e.g. while siting in a classroom) or have nothing else to do (e.g. while sitting in a Starbuck or on a bus.) They are an ultimate example of capitalist commodity fetishism.
Wojtek