[lbo-talk] Not Social Media, Interactive Media

dredmond at efn.org dredmond at efn.org
Thu Feb 10 19:24:48 PST 2011


Point of clarification: "social media" is a bit of a misnomer, because all media is social on some level or other.

But what's different about much of the web, cellphone, and videogame media is interactivity, i.e. user engagement and audience participation is structurally built into them. That's very different from previous media.

-- DRR



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