SUVs

John Gulick jlgulick at sfo.com
Wed May 23 12:28:32 PDT 2001


Wojtek sez:


>I think you are reading too much into this SUC (sport unitility car) thing.
>People buy them not to make up for some personal inadequacy or to manifest
>their deep id, but simply because they have been told so by advertisers and
>cued so by others. Contrary to popular belief, the guiding principle of
>human behaviour is following the flock - rather than solipsistic rational
>choices.

I say:

Damn, you may be right ... and I spent three precious hours concocting a socio-semiotic analysis !!!

As for your "redneck nouveau riche" hypothesis, my only rejoinder is: how many of these folks read _The New Yorker_ magazine and _National Geographic_ ?

All best,

John Gulick



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