Klein/logos

[joanna bujes]

At 02:00 PM 11/08/2002 -0500, you wrote:
>Bless her hard head. Btw, I am not sure that I agree
>with No Logo slogan. Brands probably are a good thing,
>convey a lot of information briefly. I know, e.g.,
>that  Target is good cheap housewares, that Parker
>makes good pens, that Jones Day is a top-flight
>defense firm (yeah, I work here, but that's in part
>_because_ it's a top-flight defense firm--and vice
>versa of course!), that LBO is a source of edgy,
>smart, sharp radical commentary (I mean Doug's
>newsletter), etc.

This reminds me of an undergraduate at UCB who wrote a paper arguing that 
advertising was a good thing because it keeps consumers informed.

After all, is there a greater good than consumerism? If not, I suppose 
identifying with a brand or other might be the highest state of being....

Joanna