Klein/logos

[Yoshie Furuhashi]

>At 02:00 PM 11/08/2002 -0500, you wrote:
>>Bless her hard head. Btw, I am not sure that I agree
>>with No Logo slogan. Brands probably are a good thing,
>>convey a lot of information briefly. I know, e.g.,
>>that  Target is good cheap housewares, that Parker
>>makes good pens, that Jones Day is a top-flight
>>defense firm (yeah, I work here, but that's in part
>>_because_ it's a top-flight defense firm--and vice
>>versa of course!), that LBO is a source of edgy,
>>smart, sharp radical commentary (I mean Doug's
>>newsletter), etc.
>
>This reminds me of an undergraduate at UCB who wrote a paper arguing 
>that advertising was a good thing because it keeps consumers 
>informed.
>
>After all, is there a greater good than consumerism? If not, I 
>suppose identifying with a brand or other might be the highest state 
>of being....
>
>Joanna

If the point were to reduce consumption, unemployment, bankruptcy, 
burst of the housing bubble, and/or fear of them would do the job 
more efficiently than criticism of consumerism.
-- 
Yoshie

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