[lbo-talk] Queen for a Day: My Gay Makeover

Miles Jackson cqmv at pdx.edu
Sun Jul 13 16:49:13 PDT 2003


On Sun, 13 Jul 2003, Doug Henwood wrote:


> Yoshie Furuhashi wrote:
>
> >Now the same medium features guys like Butch and Adam laboring
> >intensely to look more gay. And all across America, straight guys
> >will watch the show, and from their stained, sagging couches, where
> >they sit in their boxers drinking Budweiser from a can, they'll see
> >people's lives transformed by queerness, and they'll think, "Dude,
> >maybe someday that could be me."
>
> Wow. Sometimes I think there is hope for America.
>
> Doug

I know Doug's joking here, but let's face it: gayification of men in the U. S. is not going to do anything to challenge the existing patterns of domination and exploitation. "Style" is far from frivolous: setting and changing fashion is crucial to the maximization of profits and the creation of people who feel compelled to buy commodities to express their "unique style".

In fact, I'd go so far as to call "gay style" an increasingly important ideological element of capitalism in the U. S. today (merely cultural indeed!).

Miles



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