[lbo-talk] teen bible

Doug Henwood dhenwood at panix.com
Tue Sep 23 15:54:42 PDT 2003


[best press release of the day]

MEDIA ADVISORY CONTACT: Marika Flatt, Phenix & Phenix Publicists, 512-478-2028, ext. 201

A Phenomenon: Revolve, the teen Bible that looks like a fashion mag

WHO: For YOUR AUDIENCE WHAT: "Revolve", a Bible for teen girls formatted like a teen magazine WHEN: Interviews with Laurie Whaley, spokesperson, OCT. 6-7 WHERE: NYC and tri-state area OTHER MEDIA That Has Talked about Revolve: The Today Show, Newsweek, New York Times magazine, Fox News Channel, CNN, www.abcnews.com, AP, Knight Ridder, Religion News Service, MSNBC, among hundreds of othersŠ

IMPORTANT INFO: The first print run of 40,000 sold out in less than 1 month. The 2nd print run of 120,000 should be in stores across the U.S. by Oct. 2. Last week, it was the #1 best-selling Bible (even being out of inventory) and as of today, 9/23, it is #39 on Amazon.com. This is truly a phenomenon and is touching millions of people.

Link to virtual press kit: <http://www.bookpros.com/Clients/Revolve/Revhome.htm>http://www.bookpros.com/Clients/Revolve/Revhome.htm

Trendy Guidance for Teens

(NASHVILLE, Tenn.) Revolve (Nelson Bibles, July 2003, ISBN: 0-7180-0358-6) is a modern look at helping teens deal with issues, such as parental relations, in a fun, informative way. With its magazine-like style that appeals to a female teen market, Revolve is the most innovative thing to happen in Bible publishing.

Revolve is all about bringing faith to teens in a format they're comfortable with. It shows them that the Bible can be interesting as well as applicable to everyday life. Revolve contains features that are common to popular magazines including fashion tips, quizzes, beauty tips, Q&A, calendars, bios and community basics that help teens get a better grasp on Christian living.

Revolve text has been written by women in their early twenties who have spent time with young girls and found out what they were looking for in life. Through this new format, teens can learn to approach all of life's scenarios with Christian beliefs and morals, in a text as fun and easy to read as Teen People.

Laurie Whaley, spokesperson for Revolve, can discuss:

How Revolve is an innovative look at faith that is teenage friendly

The different elements of Revolve and how these help in its "magazine-like" style

The research involved in creating Revolve

The phenomenon of Revolve

To schedule an interview, please contact Marika Flatt, Phenix & Phenix Literary Publicists, at (512) 478-2028 ext. 201 or marika at bookpros.com.



More information about the lbo-talk mailing list