NEW YORK (December 22, 2004) - As the 2004 holiday season comes to a close, consumers are already thinking about their post-Christmas shopping plans. According to a nationwide survey, commissioned by the International Council of Shopping Centers (ICSC) and UBS, one in five consumers definitely plan to shop on December 26, which this year falls on a Sunday.
December 26 has traditionally been one of the top 10 busiest holiday shopping days. According to ICSC Research, holiday sales are expected to grow to approximately $230 billion for a combined November and December period.
Opinion Research Corporation conducted the survey on behalf of ICSC and UBS during the period of December 16-19, 2004. The telephone survey consisted of 10 questions relating to consumers’ holiday spending plans and featured a national sampling of 1,023 adults, 18 years and older. The margin of error is plus or minus three percentage points.
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 50,000 members in 80 countries members and consists of shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. Headquartered in New York City, ICSC has over 150 staff members and offices in Washington, D.C., California, Toronto, London and Singapore.