Why can't other computer & gadget makers match Apple's
> mastery of the commodity fetish? Why does it mostly look like crap?
>
> Doug
Cost. A BS white box costs about 60$ including an ok PS. An aesthetically pleasing case with PS costs well over 150$. If you add to that the enthusiast PC market is mostly gamers and oc'ers you get aesthetics tailored to the tastes of 15 year old boys. There is just no way to make water cooling look all that attractive (unless of course the pimp my PC aesthetic is your thing). As the PC migrates to the living room expect to see change in style: think Yamaha reciever. I hide my pc in the furniture. My next pc is going to be a PS3. Why buy Mac when you can have the real thing.