Speaking of marketing, I do wish they'd stop calling it "insurance" -- it's not insurance, which is something you buy in case the worst happens. It's just "Health Care" -- that's what you're buying. Because that's what's needed: health care. Everyone needs it! Everyone should use it! Not everyone (by far!) is going to crash their car or have their house burn down, even in a lifetime.
"Universal Health Care in the US now"
Has a nice ring to it, no?
Also, the idea that everyone would have it inevitably leads to some people saying: hey, he's getting more than I am! The big news: the less health care you get (so long as you get all that you need), the better off you are!
/jordan